Beaumont, the Worldwide Leader in Optic Measures is Now Available in South Africa

Beaumont Now in South Africa

Dynamic entrepreneur, Ian Smith has recognised the need for first-class optic measures and bar accessories in South Africa. Smith has recently secured the agency for Beaumont (the number one supplier of spirit measures in the world) in South Africa. Beaumont SA is now bringing first-class, dependable bar accessories, spirit measures and cocktail equipment to the local market.

Ian is the founder of two successful family owned businesses: Holdfast (designers and manufacturers of bicycle carriers, roof racks and tie downs) and Intermarket (distributors of hotel amenities.) He has an entrepreneurial vision that has enabled these businesses to excel, providing the perfect platform for the launch of a third company in Beaumont SA.

Some 30 years ago, Ian got involved with optics and spirit measures by accident, when someone asked him to make face-plates to label liquor dispensers. He produced these for years then had a short break from the industry and was out of the optics game until 2013 when the demand for them catapulted.

Due to the fast paced, chaotic nature of the hospitality industry there has been an increasing need for bars, restaurants, hotels and caterers to maximise control during pouring. “Stock goes a lot further when accuracy is taken into account and barmen actually succeed in getting the allocated 30 tots out of a bottle. The optic/spirit measure does just this, ensuring that 25mls and only 25mls goes into every tot,” says Ian. When dispensing liquor the control aspect is vital. With optic and spirit measures, wastage is minimized and the bar, hotel or restaurant no longer loses money.

Having recognised this need, Ian went over to the United Kingdom and after much negotiation with Beaumont U.K. a partnership was formed and he secured the agency for the company in South Africa. Beaumont U.K. is the number one supplier of spirit measures in the world and has been for over 30 years. It is a reputable company and is famous for its product. “We believe that bringing Beaumont to South Africa will fill a void for discerning cocktail establishments and other end-users,” added Ian.

Beaumont offers a comprehensive range of products including: bar sundries, cocktail equipment, coolers and buckets, trays, optics and measures and wine accessories, setting it apart from others in the marketplace. All Beaumont optic measures are approved and each one is verified for accuracy thereby conforming to local regulations and legislation. Beaumont optics do not leak.

Beaumont SA has a sizeable warehouse in Wetton, Cape Town that distributes to a nationwide dealer network. Simply email and your order will be ready at the most convenient dealer within one week.

“Bar, hotel and restaurant owners lose a great deal of money every year on wastage,” says Beaumont SA Founder, Ian Smith. “The quality and efficiency of this product has been proven worldwide and is saving hospitality owners money daily. We need to do the same in South Africa.”